Playbooks

The same four conditions, applied to the job in front of you.

A playbook is MAPS run against one marketing job. Each one names where the constraint usually sits, what Define, Prove, Distribute and Enable produce for that job, how to measure it, and what to be careful of. The AI visibility playbook carries the platform-specific depth the search and GEO community came here for.

Playbook

AI visibility

The brand is described wrongly, cited rarely or recommended never in ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude or Copilot.

Start with: Usually Meaning or Presence.

Open the playbook
Playbook

Product or company launch

A new product, category entry or company goes to market and nobody, human or machine, has an association to start from.

Start with: Meaning, always.

Open the playbook
Playbook

Rebrand or repositioning

The name, category, audience or promise is changing, and every existing association, human and machine, is now partly wrong.

Start with: Meaning, then Signals.

Open the playbook
Playbook

New market or language

Entering a geography, language, vertical or platform where the source ecosystem, the buyers and the competitors are different.

Start with: Presence, with a Meaning check.

Open the playbook
Playbook

Agent readiness

Assistants, shopping agents and browser agents are starting to find, compare, configure, book and buy on behalf of your customers, and you do not know whether they can complete the task on your properties.

Start with: Signals, after a Meaning check.

Open the playbook
Missing a job?

Build your own from the method.

Playbooks are added as they are run on real brands. If yours is not here, the method page is enough to build one: find the constraint, pick one deliverable per workstream, baseline, ship, retest.

Want one built for your brand?

A client playbook starts with the audit and ends with a backlog the team can run.

Get help applying MAPS →